african male doctor examining baby boy

As you consider marketing yourself for your next gig, consider the difference between process and content, between having great IQ and EQ.

Content is domain knowledge.

People you know or skills you have developed. Playing the piano or writing copy about book sales. Contacts and connections to movers in a given industry, or your ability to calculate financial statements ratios in your head.

Domain knowledge is important, but it is [often] easily learnable.

Process, on the other hand, refers to the emotional intelligence skills you have about managing projects, visualising success, persuading other people of your point of view, dealing with multiple priorities, dealing with conflict etc.

This stuff is insanely valuable and hard to learn.

Unfortunately, it is usually overlooked by headhunters and HR folks and funders, partly because it is hard to accredit or check off in a database.

It is easy to measure intelligence quotient [IQ], not so easy to measure emotional intelligence [EQ].

What humans have mastered is to prioritise what they can measure, and leave behind what they struggle to measure.

And then assume that what we can measure [IQ] is more important than what we struggle to measure [EQ].

Emotional intelligence and other soft skills are actually not soft, they are hard. Hard to master and hard to measure.

Having a qualification is important, knowing how to use it with humility and doing work that truly matters is important-er. 

You are not your CV, you are not your qualification, you are not your position at work. You are the trail you have left behind, the finger prints you leave on the soul of people’s hearts,  the lives you have touched, the people you have influenced, the work you have done.

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