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Short-term profits are a lousy way to build a sustainable community.

There is always a shortcut, a rule to be bent, a way to make some more money now at the expense of the people around us.

The counterbalance to selfish and greed is cultural belonging.

“No,” the community says, “we are not proud of what you did, and you are not welcome here.”

As Seth Godin would say:

People like us do things like this.

It is the community’s role to establish what “things like this” are.

If you want to hang out with people like us, that is the price you have to pay. To avoid the short-term and to invest in us instead.

The community might be wrong.

The path of the person making change happen is often lonely, because change is frightening. But too often, the act of taking a shortcut or finding a short-term profit is confused with the actual long-term hard work of making things better.

Fortunately, the community often knows better.

With LORA’s Innovator’s DNA short-course, the tribe we are building is that of people like us who live disruptive innovation, register for courses like these.

PS: To learn more about how to come up with disruptive innovative ideas, register for the upcoming short-course starting on Wednesday, 15 May 2019. For more information to this link:

The Innovator’s DNA: Mastering Five Skills For Disruptive Innovation [Short-Course]

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