Unlike my parents who worked to put food on the table, we now want to feel proud of the work we do and the companies where we work.
It is no longer enough to make money without meaning.
The Meaning Economy has also created a new kind of customer who is drawn to brands that share and enable him to express his values.
We know how we spend our money and what we choose to get behind is a vote for the future we want to see.
We support businesses that are generous and mindful of the impact they make.
We have become more conscious to support businesses that care about environment, that puts people before profits, that provides a light that glows in the dark of uncertainty.
We are formulating a new value equation, one that rewards work that is carried out with heart and businesses that are driven by purpose before profits.
It is not the biggest or most innovative brand that wins, it is the one that is most meaningful to the people it serves.
Are you ready for The Meaning Economy?
What meaning are you creating for the people you are serving?