What if, in some sort of sci-fi solar flare catastrophe, it was impossible for humans to have more kids?

No more babies.

How would we treat the last generation?

Would we say to the youngest student on Earth, “sorry the school is really run-down and crowded and poorly staffed, but we don’t want to invest in you?”

Would we say what’s the point of investing in a school if this is the last co-hort of students?

Would we let the last generation grow up in poverty, or would we do everything we could to ensure that this one last time, we did it right?

Would we continue to invest in things that builds legacies?

To make the example a bit more obvious and boring, what if your business discovered that it would never have another new customer?

That the customers you have now are the last ones you will ever have… Would you treat them differently?

Sometimes, when it seems like there is an endless queue of customers walking by, it is easy to discount this particular person.

No new prospects, no more new web visitors, no more new blog readers, no more new canvases to paint on, no more untouched email lists, no more customers… And far more dramatically, no more new students, no more chances to open doors, inspire genius or create connection.

I wonder what happens when we treat children and customers like maybe, just maybe, they are the last chance we get to do it right.

We will put our best efforts or we will throw our hands in the air and say what’s the point?

Like the 100 meter athletes approaching the finish line, they all stretch their heads forward in gusto as last minute effort to finish strong.

Chances are we will want to put more hard work and effort to finish strong because we know this is the last chance.

How about we approach our customer, student, relationship, work, project, as if it is our last one?




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