You and one other person.

What does this look like?

Writing a song and fully producing it for one other person and only letting them hear it.

Hand making a Christmas card and handwriting the message for one particular friend.

Writing a poem for that one person, sharing it with that person only, and not publishing it.

Planning that trip for two and not checking in for everyone to know.

Making [or at least attempting :)] a delicious, luxurious dinner for your spouse.

Clipping together a video of you visiting the attractions in your town for your old mother who won’t ever be able to make the trip.

It is not creativity for the masses.

It is not creativity for you alone.

It is special, specific, non-scalable, non-efficient creativity on behalf of one other person.

Try it. It will better inform and breathe life into the journey.