Right now today you can’t build a mass culture movement, or one that has lots of people or subscribers or customers.
The only thing you can work on today and build is a micro culture. A very tiny specific culture.
All mass culture movements [in music and dance, food, fashion, languages, technologies, attitudes, norms, etc] start as micro.
So micro, tiny, specific is worth working on… it is the size of culture you must have first before mass can happen.