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Right now today you can’t build a mass culture movement, or one that has lots of people or subscribers or customers.

The only thing you can work on today and build is a micro culture. A very tiny specific culture.

All mass culture movements [in music and dance, food, fashion, languages, technologies, attitudes, norms, etc] start as micro.

So micro, tiny, specific is worth working on… it is the size of culture you must have first before mass can happen.

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