It’s the people

The people on your team. The people you are with on the road. The people you are succeeding and failing beside every day. You have to love the people you are doing all of this with. Why? Because you are going to spend a long time doing it and you don’t get years of your…

Even better in person

At a recent networking cocktail after a conference, I asked a delegate what his experience of the conference was. He says he is happy with the conference, the content, and the speakers. He is however disappointed with one of the host who was cold towards him and other delegates. He didn't expect that because she…

Measuring love…

The cafe owner thinks that what is most important is getting customers seated and served quickly. Because she believes her customers simply value tidy lines and orders pushed through quickly, she creates standard systems and processes and KPIs. She measures things that enable her staff to tick boxes and make them perform quickly. The truth…

The fortune cookie principle

So I give a group of learners in class fortune cookies. The first thing they do is open the cookies, read the messages, while munching the cookies. Here is the thing, they can't really recall how the cookies tasted like. But they can remember the messages, the stories they received inside the cookies. This is pretty…

The attention merchants of marketing

Before Radio and TV, entrepreneurs had to market themselves through word of mouth. Which means you had to be very good at your trade, so that a good word of mouth about you would spread. When radio and TV were introduced, marketing became an attention game. From then on, the attention merchants were let loose.…

Victim of own success

We have all been let down by a business we were loyal to or disappointed by a product we once loved. When we dissect what happened, it is often possible to trace the missteps to a single source. Thriving businesses become victims of their success, and great products become mediocre when the people who built them…

Old Money: Habits that build

I'm not a fan of talking about money. Not because I don't think it is important, but because I think we should spend time talking and discovering our WHY, perfecting our skills, and being really good at what we do, and then we will be able to generate wealth. There is something very interesting about…

When things get good

When things get good the temptation is to get lazy, undisciplined, take a break, get comfortable. Celebrate yes, but get back to work. Isn't that as good as it is right now, it will become the new normal later? Incremental breakthroughs come from consistent work. If you back off when things get good, the incremental…

Center Of Attention

Perhaps the best thing about being the center of attention [and we need people to be the center of attention] is that you have what you need to be the center for connection. Perhaps the biggest trap about being the center of attention [and we need people to be the center of attention] is that…

We are now all in the empathy profession

When I was growing up [and maybe when you were too], careers like medicine, nursing and teaching, were regarded as being part of the ’empathy profession’. Today, every one of us, from accountants to designers, CEOs to Astronauts, are in the ’empathy profession’. No business or brand can thrive without understanding what it is their…