I went to a prestigious school and you didn’t. I’m an insider and you are an outsider.

I belong to a precious church and you don’t. I’m an insider and you are an outsider.

I grew up in an exclusive suburb and you come from the villages. I’m an insider and you are an outsider.

I stay in a posh neighborhood and you don’t. I’m an insider and you are an outsider.

I attend exclusive elite events and you don’t. I’m an insider and you are an outsider.

I speak with a polished accent and you don’t. I’m insider and you are an outsider.

I’m on first-name friendly basis with so-called popular and important people and you aren’t. I’m an insider and you are an outsider.

People have been applying this insider-outsider game for a long time.

This segregation has also been applied in other forms of marketing, there is a frequent need to identify and demonise the outsider.

If there are outsiders, after all, then you are an insider.

The perception being that being an insider is a privilege and outsiders should work hard to be insiders.

Apple Computer worked hard to make IBM PC users into outsiders.

Marketers have worked hard to make people feel guilty when they don’t own certain things.

The idea being to create a perception that insiders are more happy than outsiders and that it is cold out there.

Certain types of phones, laptops, tablets, clothes, cars, employers, restaurants, are passports to be an insider.

At the same time, I think there is a similar but opposite impulse that is equally important: to do what everyone else is not doing.

To buy whatever you want even if it keeps you as an outsider.

To go wherever you want, even if insiders don’t go.

To connect with people that you feel compassionate with even if insiders are not connecting with them.

To be you even if it leaves you as an outsider.

How about building your own tribe of outsiders and make them insiders, or even better, build a tribe of outsiders and keep them as outsiders.

However, true belonging starts with you belonging to yourself.

Don’t try to belong to an insider or outsider group if you can’t belong to yourself first.

Don’t belong to a group if you are not comfortable being on your own.

True belonging is the spiritual practice of believing in and belonging to yourself so deeply that you can share your most authentic self with the world and find sacredness in both being a part of something and standing alone in the wilderness.

True belonging does not require you to change who you are, it requires you to be who you are.

Don’t strive to be an insider because it looks cool, be you, belong to you, even if it means being an outsider.

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