We have all been let down by a business we were loyal to or disappointed by a product we once loved.

When we dissect what happened, it is often possible to trace the missteps to a single source.

Thriving businesses become victims of their success, and great products become mediocre when the people who built them forget how they got from there to here.

Often busking in the glory of own success makes us forget the humility of what made us successful in the first place.

No matter how successful you become, the often intangible qualities that differentiated you in the beginning, will continue to be what keeps customers coming back.