It is that time of the year again, Ke Dezember bauss, the hype season.

It is easy to hype up your products and services so that people can spend more.

People [South Africans especially] have received their bonuses and are ready to spend more.

And so starts the excitement, the long school holidays, the parties, family reunions, and shopping galore.

Some businesses will hit their highest sales this month than any other months in a year.

So the hype increases.

Buy now, buy more.

Spend now, spend more.

And so goes the hype, to an extent that instead of it being a holiday season, it has become a spending spree season.

The hype cheapens the hyped, as right things are then made wrong by exaggeration.

Don’t fall into the trap of hyping your products, instead focus building trust, and delivering quality to customers.

Be geniune, don’t play to the gallery, be authentic, and truly care.

Quality sells itself. No hype needed.


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