The thing about coming up with ideas is that you are going to have to throw a lot of them on the whiteboard.
You are going to have to work your way to a great idea but it means you have to be prepared to go through bad ideas as well.
Don’t fear bad ideas.
Don’t fear ideas that make us look stupid or waste time or money or create some sort of backlash.
The problem is that you cannot have good ideas unless you are willing to generate a lot of bad ones.
If you have no bad ideas, that’s a problem.
The more bad ideas you have, the closer you get to good ideas.