A spray lands on your body and shouts immediately.
A cologne lands on your body and takes its time, quietly and subtly.
A spray makes the grand entrance, it says:
“I’m here notice me, I’m all over the place, look at me, look at me.”
A cologne says:
“I’m subtle, I don’t scream for attention, talks quietly, if you want to know me, get closer, take your time and you will notice me and I will grow on you.”
Often how we interact in relationships, online, at work, or with customers, is either we are a spray or a cologne to them.
You either shout and scream or talk gently with quiet confidence.