A spray lands on your body and shouts immediately.

A cologne lands on your body and takes its time, quietly and subtly.

A spray makes the grand entrance, it says:

“I’m here notice me, I’m all over the place, look at me, look at me.”

A cologne says:

“I’m subtle, I don’t scream for attention, talks quietly, if you want to know me, get closer, take your time and you will notice me and I will grow on you.”

Often how we interact in relationships, online, at work, or with customers, is either we are a spray or a cologne to them.

You either shout and scream or talk gently with quiet confidence.