Being seen brings in its own baggage with it.

If we are not merely part of a system, a cog, if we don’t want to be treated as average, then we need own that, we need to level-up, to bring a different voice, an original thought, we need to take ownership.

If we don’t want to be treated a cog in a system, then we need to contribute with our art, and our originality.

It sort of raises the bar for each of us.

To choose, to write, or speak or contribute.

To raise our hand.

The thing is humans are not average.

And the system almost serves almost no one.

The system was built so that we don’t have to see you, so we won’t have to come about.

The reason we want you to fit in, is so that we can forget about you.

The reason we standardise and systematise is an excuse to forget about you.

If you believe that people deserve to be seen, that they have the right to develop into who they seek to be, if you believe that your customers, your suppliers, your employees, ought to be independent, actors, humans, using their own judgements, then you need to see them for who they are, to hear their voices in their head when you can.

One of the reasons we systematise and insist on people fitting in is because it is makes it easier to manage them.

The system is in favor of the system.

The thing is you are a special snowflake, everyone is a special snowflake.

There is no such thing as average, there is no average person.


If your special snowflake status turns you into an entitled person, if it turns you into someone who is unable to be flexible, you are just as bad as a system that can’t see you.

The point is when you meet someone and say: Sawubona [we see you], they also respond to you by saying: “Yebo, sawubona” [we see you too].

This means we see each other, we acknowledge each other, we witness each other.

If you want to be treated as a special snowflake, to be seen, you also have the obligation to treat the other person as a special snowflake, and see them as well.

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