There is famous and there is famous to the family.

Cousin Mpho is famous to my family.

And famous to the family is precisely the goal of just about all entrepreneurs now.

You don’t need to be Nike or Apple or Kaizer Chiefs.

You need to be famous to the small circle of people you are hoping will admire and trust you.

Your shoe store needs to be famous to the 300 shoe shoppers in your town.

Your retail consulting practice needs to be famous to 100 people at ten major corporations.

Your WordPress consulting practice needs to be famous to 650 chiropractors.

Famous the way Nelson Mandela and Tupac are famous, but to fewer people.

By famous, I means admired, trusted, given the benefit of the doubt.

By famous, I mean seen as irreplaceable or best in the world.

Here is how to tell if you are famous:

If I ask someone in your community to name the person who is known for X, will they name you?

If I ask about which store is the best place in your community, hands down, to get Y, will they name you?

If we played 20 questions, could I guess you?

The goal is not to be famous to everyone. It is to be famous to the family, to the circle.

Being famous to the family is far more efficient than being famous to everyone. It takes focus, though.

To the world you are a mother, but to the family you are the world.