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100 years from now, humanity will look back at our current era and will say:

“This must be the era where humans discovered digital cameras. This is the era where selfies, self-stick, photobombing, pouting were invented. They even took pictures of their food.”

Today, humans take more pictures than ever before mainly because it is easier, cheaper and convenient to take pictures than ever before.

Kodak created a billion dollar industry by giving people a tool to feed their nostalgia.

We don’t take pictures because we want to know what we are seeing now… we already know that.

We take pictures because it makes us feel good to know that years later, when nostalgia for that moment comes around, we will be ready.

Entrepreneurs spend a lot of time on other emotions… joy, love, jealousy, insecurity, greed, fear of missing out [FOMO]… but nostalgia gets overlooked.

I think that is an opportunity.

Aside: when you are doing something important, like launching a big project, or a new company, or running some sort of campaign designed to change things, keep a scrapbook. Not a note book, a tool for writing down facts. A scrapbook. Include photos and quotes and clippings and events. Two reasons. First, you will be glad later (I still have scrapbooks from some of my previous projects) and more important, because it will remind you that you are doing something important and that time is precious. You don’t have to post them on social media, but save them somewhere where you can access them anywhere, anytime, anyplace.

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