Not because it will sell.

Not because you will trend.

Not because it is on the test.

Not because you might win an award.

Not because you are commissioned to.

Not because you seek validation.

Not because it is your job.

Not because you will be on the front page of the magazine.

Merely because you can.

If you are waiting for some magical sign, this post is that sign, go ahead and do it.

The alternative [waiting for the world to align in a way that permits you to make something great] is hardly worth pursuing, right?



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