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Most people don’t care enough to make a difference.

Most people are not going to buy that new thing you are selling.

Most people are comfortable with the status-quo.

Most people are afraid to take action.

Most people would rather fit in than stand out.

Most people are too self-involved to do the generous work you are hoping for.

Most people think they cannot afford it.

Most people are not going to care about it they you do.

Most people won’t talk about it.

Most people are not going to read what you wrote.

Fortunately, you are not most people. Neither are your best customers.

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