As Warren Buffett said before:

“Either hold a rock concert, or a ballet, but don’t hold a rock concert and advertise it as a ballet.”

Customers comes in all forms, shapes and sizes.

They have different expectations, different approaches, different beliefs about what they want.

There is no one type of customer.

When you build your startup, you have to super clear about what kind of company you want to build and who your customers are.

You need to think through and make decisions based on where you want your company to go.

It is very difficult to switch midstream. So if your company is a rock concert, it will be very difficult to transition to a ballet and take much time and clear communication with your investors, and most importantly customers. It is near impossible.

You have to be super clear at the beginning about what kind of company you are trying to build and how you are going to do it.

Not everyone will love what you do. At same time, not everyone will hate what you do. Your job is to find those who will embrace what you do.

Again, you can hold a ballet or rock concert and both can work, but you can only hold one.

Be clear about what you are as a company and people can self-select from there.

Whatever you do don’t build a company that is a rock concert but advertise it as if it’s a ballet concert.

Just be very clear about what type of business you are building.

You can’t be everything to everyone.





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