Most of the time, startup life is not a great big epic adventure.

It is just one thing leading to the next thing, and you trying to survive.

The greatest businesses often start with a simple task. A small job. A nondescript problem.

Not only does it feel your mission is petty, but the experience rarely seems enjoyable when you are enduring it.

You are mostly in a fight for your life and wondering, “Why am I doing this?”

You cannot see the end result, so you can’t know it’s worth it. Which makes it harder to endure.

Success is not easy. If you succeed, it is because you held on longer than most, worked extra hard than most and got a bit lucky in the process.

And also because you did not romanticise the struggle.

Sometimes you just have to hold on & not let go, irrespective how painful it gets, hold on & hope that at some point it will come to an end.

I survived because I hustled more than most people in a way that indicated that I was not prepared to give up.

But that hustle, that focus on making sure I didn’t lose by missing cash flow or not getting a salary, was self-defeating in that what actually has worked the best is realising that I’m going to be doing this for a long time and taking my time.

Entrepreneurship is a Russian novel. It is not a short story.

It is a marathon, not a sprint.

Take it one day at a time, one step at a time. 


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