At first, it seems as though the things you declare, espouse and promise matter a lot.

And they do. For a while.

But in the end, we will judge you on what you do.

When the gap between what you say and what you do gets big enough, people stop listening.

The compromises we make, the clients we take on, the things we do when we think no one is watching… this is how people measure us.

It seems as though the amount of time it takes for the gap to catch up with marketers/leaders/humans is getting shorter and shorter.

What people do says a lot more than what they say. 

Watch more their actions, than their words.

Show your customers, what you can do for them, don’t tell them.

It’s not about saying the right things, it’s about doing the right things.

Are you a talker or a doer?

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