Traditional businesses, particularly large-scale service and manufacturing businesses are organised for efficiency, or consistency, but not joy.

Joy comes from surprise and connection and humanity and transparency and new…

If you fear special requests,

If you staff your startup with cogs [people who follow instructions and do as they are told].

If you have to put it all in a manual,

Then the chances of amazing customers are really quite low.

Such startups have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot.

The alternative, it seems, is to organise for joy.

Built for job startups are businesses that give their people the freedom (and the expectation) that they will create, connect and surprise.

Built for job startups are business that embrace someone who makes a difference, as opposed to searching the employee handbook for a rule that was violated.

Is your startup built solely on efficiency or are you allowed to have joy at work.

Is your project, relationship, NGO, church, school, clinic or department embracing true connections, warmth, or are employees doing what is in their employment contract only.

Once an employee says “I don’t get paid to do this” referring to putting extra effort, then you know the company is built on efficiency not joy.

It’s going to be very difficult to be successful at something that is not joyful to you.

Warren Buffett says he tap-dances to work everyday because he does what gives him joy.

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