When was the last time you created something?

Wrote something from a blank page?

Drew something from a blank canvas?

While you are still thinking about it, how about this question:

When was the last time you bought something?

The answer to buying something is easier than the answer to producing something.

Is it because it is easier to buy than to create, to consume than to produce?

Efosa Ojomo has said before:

“Anyone can consume. But not everyone can create. Focus on creating, and consumption will happen. Focus on consuming, and debt and bankruptcy await.”

The customer is king, but in the long run, though, the smart producer wins, because the consumer comes to forget how to produce.

The more you consume, the more consuming becomes your way of life.

Your happiness as a consumer depends on your consuming.

If you don’t go shopping, you don’t feel complete.

When you are unhappy about something, the shortcut path to happiness is to go shopping. Hence we call it retail therapy.

As producers consolidate [and they often do] they are the ones who ultimately set the agenda.

Producers produce first before customers consume.

From a marketing and business perspective, the customer is king because he chooses who he spends his money on, but from an entrepreneur perspective, the producer sets the agenda for the consumer to follow.

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