All great programmers learn the same way. They poke the box.

They code something and see what the computer does.

They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.

Starting a business is like poxing the box.

You start, try something, when it doesn’t work, you try something else and see what happens.

You poke the box until something works.

Often those who want to be entrepreneurs freeze to start because they are afraid to fail.

Today, not starting is far, far worse than being wrong.

If you start, you have got a chance at evolving and adjusting to turn your wrong into a right. But if you don’t start, you never get a chance.

Starting is not like that. Starting something is not an event, it is a series of events. One step at a time, drip, drip, drip.

Umhlekazi Luvuyo Rani is an example of a doer.

Luvuyo Rani, founder and MD of Silulo Ulutho Technologies, left his school post to sell computers out of the boot of a car in Khayelitsha, township outside of Cape Town.


People have come to the erroneous conclusion that if they are not willing to start something separate, world-changing, and risky, they have no business starting anything.

Somehow, we have fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.

Luvuyo started from the boot of a car. More than 10 years later, Silulo Ulutho Technologies moved from the boot of a car to more than 40 internet cafes branches in the Eastern and Western Cape, South Africa. He employs more than 180 people.

Luvuyo has been awarded the Schwab Foundation Social Entrepreneur of the Year Award for 2016.

Luvuyo is a doer.

The job of a doer is not to catch up to the status quo, the job of a doer is to invent the status quo.





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