What makes a celebrity special?

She was just an ordinary person a month or a year ago, but now, suddenly, your heart goes flitter-flutter when you meet her, you want a selfie or an autograph.

One way to consider fame is that it increases the options for the person at the same time the number of demands go up.

In other words, celebrity makes the celebrity’s attention more valuable.

It is exciting to shake hands or get an autograph from a famous person, then, because the celebrity has something others want, you are getting a slice of attention from someone who has other options. But she did not exercise those options, she chose you to give you attention at that particular time.

By this definition, you are famous.

Compared to just a few years ago, more people know you, more customers know you, you have more options and your attention is far more precious than it ever was.

Not just you, of course. Your customers too. They are famous now.

Time to start treating them that way.

How about treating your customers the same way you flitter-flutter and take selfies with celebrities.

How about treating your customers as celebrities.

Maybe even structure your business such that it has a hall of fame for your customers.

Maybe have a wall where you put their names, or pictures, or business names or logos celebrating them.

Maybe you have their signatures on the hall of fame.

Customers pay your bills, they are worth celebrating. Celebrities often want free passes.

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