A book is a sharable idea.

A book is not the destination, but a part of the process.

A book is a living engine of marketing and idea spreading, working every day to deliver your message with authority. 

A book is much more likely to be a way to build credibility than it is a way to make a living.

A book is a very low cost way for you to spread an idea.

A book is a physical souvenir, a concrete instantiation of your ideas in a physical object, something that gives your ideas substance and allows them to travel.

You see a book on the shelf and it inspires you.

There are moments when reading a book I will reach a sentence or paragraph and I get so excited that I will pause in excitement at what I have just read. I will put it down for a second, look around to see if people around me have just experienced what I just experienced. A book will do that to you.

A book that is very good should have those labels like they have on cigarette packs in big red words saying: “Warning: This book might change your life.”

And there is writing…

I love writing because it is the only way to bring the voices in my head into harmony.

Writing bring calmness, there is a certain calmness that comes after you have written that thought or idea that has been screaming to come out.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking.

A book is a bargain, still. A screaming bargain. You pay R200, R250 and you have something that might change your life. You have something that reminds you 20 years later where you were when you read it.

Happy World Book Day!