Start With Why: Doing Business Is Like Dating

I would like to introduce you to our imaginary friend Mpho. Mpho is going on a date tonight. It’s a first date and he is very excited. He thinks the woman he is about to meet is really beautiful and that she makes a great prospect. Mpho sits down for dinner and he starts talking.…

Start With Why: People Buy Why You Do It

P There are only two ways to influence human behavior: you can manipulate it or you can inspire it. Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY Simon Sinek refers to your purpose, cause or belief - WHY does your company exist? WHY do you get out…

Start With Why: Why?

Why are some people and businesses more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, Nelson Mandela and the Wright…

Err on the side of small mistakes

It is always better to err on the side of making small experiments. Fail small, fail quick, fail cheap, fail often, fail is a way that doesn't kill you. Whoever experiments the most [and fails], wins. I think the secret of making small experiments and being wrong is not to avoid being wrong. The secret…