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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Listen instead to your real customers, to your vision and make something for the long haul. Because that’s how long it’s going to take.

Seemingly overnight successes need years of hard-work in shadows. 

Instead of listening to everyone who has something to say (and everyone has something to say), try listening to people who would actually pay for your product – your customers.Eventually, you would be able to build a great value fit for them.

More often entrepreneurs adopt the parachute approach where they come from high up going down telling customers what they need. Its a dangerous slippery slope to assume that we think we know what the customer wants, without first listening, studying and analysing the customer.

Seth Godin said it very well: “Don’t find customers for your products, find products for your customers.”

It starts with know what customers want, and then finding products for them, not selling what you have hoping that your customers want it.

Listen to your customers before they listen to your competitor.

Listen to your customers, not your competitors. To know what your customers want, you have to listen to them.

Listen, understand and act.

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