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It is always better to err on the side of making small experiments. Fail small, fail quick, fail cheap, fail often, fail is a way that doesn’t kill you.

Whoever experiments the most [and fails], wins.

I think the secret of making small experiments and being wrong is not to avoid being wrong. The secret is being willing to be wrong.

The secret is realising that being wrong with small mistakes is not fatal.

The only thing that makes people and businesses great is their willingness to be not great along the way.

The desire to fail on the way to reaching a bigger goal has to be the untold secret of success.

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