What prompts your customers to act? Many people buy things based on the way you make them feel instead of price or convenience. And the best way to connect with their emotions is through storytelling. If your story is good, people will spread it for you.
What you can do:
Every business, no matter how small, has a story.
And with social media, it’s easier than ever to share. Tell your personal story: how you got started, the obstacles you faced, and why you do what you do. Talk about why you’re passionate about your products and share anecdotes about your team. Inspire your customers to do the same. Write a few lines, use images, or make some videos. Just get started and learn what connects with your customers as you go.
“What do you do” really means “what can you do for me?” and is your chance to tell your story. Tell a story that resonates. If your message isn’t resonating with your audience, you’re failing as a marketer.
In today’s world, working hard and creating relationships beats out mass marketing every time.
You have everything you need to build something far bigger than yourself.