Be different

If you are defining yourself and your business in terms of your competition, you are living in an echo chamber.

Companies and organisations don’t grow fast at the expense of existing competitors. They grow fast for reasons that have nothing to do with whether your service is 5% better or your product is a little more convenient than your competitors.

There are two ways to grow: by “stealing” from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.

You don’t beat Deloittes or SizweNtsalubaGobodo with better consulting advice, you don’t raise more money than the Gift of the Givers by spending it more efficiently.

Don’t be better, be different.

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