Startup Revolution Cover 2

In September 2014, I will be launching my debut book: The Startup Revolution: Fit In or Stand Out.

The Startup Revolution is about the new ear of entrepreneurship, about the Industrial Revolution is coming to an end and this means the end to an era of jobs as we used to know it. The concept of a job is now being replaced by a the Startup Revolution where those who will make change that matters are those who will do things for themselves, those who initiate and create things. Those who make change that matters in the Startup Revolution are those that stand out, the mavericks.

Here is a preamble to the book:

The old rules: Go to school, get good grades. Do as you are told and you will be guaranteed a secured job and a performance bonus. Don’t rock the boat and you will be safe for a long time. Innovation is not for everyone, it is for the chosen few.

The new rules: No one is going to pick you, pick yourself up. Keeping it safe is no longer safe. Challenging the status quo and asking difficult questions is what will keep you ahead of the head. Innovation is for everyone and push the boundaries is what keeps you alive. Fear is not something to be shun, but it is something to be embraced.

The Industrial revolution of having a factory job is coming to an end. It is replaced by a new economy of connectness. People who make change today are those who challenge the status quo; those who see opportunities in the midst of chaos and those who are not afraid of failure, but are aware that failure is part of growth.

In the Startup Revolution, doing what you are told is the new definition of laziness. This new laziness has nothing to do with physical labour and everything to do with fear. If you are not going make those sales calls or invest in innovation or push that insight, if you are sheep walking your life, asking no questions, changing nothing, adding nothing new, you are not avoiding being lazy because you need physical rest. You are hiding out because you are afraid of expending emotional and mental labour.

In the connection economy, adding nothing new to the status-quo because of fear is the new definition of laziness. In the Startup Revolution, you either fit in or stand out, you can’t do both. It’s up to you, and that’s part of the power that you’ve got.

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