When you do important work, work that changes things and work that matters, it is inconceivable that the change you are trying to make will be met with complete approval.

Trying to please everyone will water down your efforts, frustrate your forward motion and ultimately fail.

The balancing act is to work to please precisely the right people, and just enough of them, to get your best work out the door

Shun the non-believers. They don’t deserve your attention, even when you prove them wrong, they will move on to criticize someone else.

Delight your true-believers, they are your ambassadors and they will spread your word.

If you try to delight the undelightable, you have made yourself miserable for no reason

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