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When someone says to me, “I don’t have any good ideas…. I’m just not just good at that,” I ask them, “Do you have any bad ideas?”

Nine times out of ten, the answer is no. Finding good ideas is surprisingly easy once you deal with the problem of finding bad ideas. All the creativity books in the world are not going to help you if you are unwilling to have lousy, lame and even dangerously bad ideas.

One way to become creative is to discipline yourself to generate bad ideas. The worse the better. Do it a lot and magically you will discover that some good ideas slip through from the bad ideas.

Ideas

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