The problem is that the bureaucrats, note takers, manual readers, TGIF labourers, map followers and fearful employees are in pain. They are in pain because they are overlooked, underpaid, laid off, and stressed out.

The first chapter of Adam Smith’s Wealth of Nations makes it clear that they way for business to win is to break the production of goods into tiny tasks, tasks that can be undertaken by low-paid people, following simple instructions. Smith writes about how incredibly efficient a pin-making factory is compared t a few pin artisans making pins by hand. Why hire a super-talented pin maker when ten barely trained pin-making factory workers using a machine and working together can produce a thousand times more pins, more quickly, than one talented person working alone can?

For nearly three hundred years, that was the way work worked. What factory owners want is compliant, low-paid, replaceable cogs to run their efficient machines. Factories created productivity, and productivity produced profits. It was fun while it lasted (for the factory owners).

Our society is struggling because during times of change, the very last people you need on your team are well-paid bureaucrats, note takers, manual readers, TGIF labourers, map followers and fearful employees. The compliant masses don’t help so much when you don’t know what to do next.

What we want, what we need, what we must have are indispensable human beings. We need original thinkers, provocateurs, and people who care. We need marketers who can lead, makers willing to be shunned if it is necessary for them to make a point.

Every organisation needs an entrepreneur, the one person who can bring it together and make a difference. Some organisations haven’t realised this yet, or haven’t articulated it, but we need such change-makers.

Entrepreneurs are people with a genius for finding a new answer, a new connection, or a new way to getting things done.

That would be you.

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