Startups are hot again. I have family members and friends asking if they can “get in on some deals,” every town is launching an incubator [or 3] and the papers are filled with stories of fund raisings, product launches and new innovation.
If you are one of the anointed few who is getting the adoration of the press, family and friends, investors and employees, enjoy the moment and capitalise on the momentum but stay grounded.
On Kool Aid:
I want to talk about Kool Aid. Yours. Don’t drink it.
I know you are thinking that you have your head on straight but I promise you the experience of finding yourself in this wind-whirl will leave any first time entrepreneur spinning.
Fame and adoration corrupts first timers. And if you are not careful you might start to believe your own hype.
Don’t drink your own kool aid.