Make sure you can answer the following questions clearly:
– What do you do?
– What do you stand for?
– What problem are you solving?
A number of entrepreneurship struggle to describe what their businesses did.
Seth Godin says: “If you can’t describe your position in eight words or less, you don’t have a position.”
As an entrepreneur you need to be able to answer these questions in a clear succinct way that made sense to people who had no previous knowledge of your business.
Get clarity on these questions. Test out your answers on friends that don’t know your business. The clarity you get will help immensely with strategic decisions and marketing communications for your business.
So go on! What’s your answers? Tell us below and leave a link to your business. (Genuine answers only – no spammers!)