Process is everything you do in your business. And by everything I mean everything, from opening the doors at premises, providing services/products to customers, keeping books, training personnel etc.
Then come the right result which is a bit of challenging one. What is the right result? From the customer’s perspective, the right result is a product/service that meets their expectations and paying a fair price for that product/service. From the entrepreneur’s perspective is providing the product/service at a profit. Put these two together you have the right results. It is relationship agreement that the two (supplier and customer) have. The entrepreneur is in it to make the money, and the customer is in to get a product/service at a fair price.
If the process is inadequate, the result will be inadequate. Improve the process, the result will improve. It all starts with the process.