Platinum Stars1
For a moment, lets put soccer aside and apply business principles in the soccer business.

I always advice entrepreneurs that small as they are, the are capable of competing against big companies and sometimes even compete successfully.

Platinum Stars was promoted to the Premier League in 2003-04 and had to compete with big fishes that have on the big league for a very long time. Within a space of 10 years the team just won the MTN8 cup in 2013, came second runner ups in 2006-07 and runner ups in the season 2011-12 and in the process having been one of the few teams to beat Kaizer Chiefs (a big fish), they beat Orlando Pirates (another big fish) to win the MTN8 Cup in 2013. They won The Telkom Knockout Cup in 2006 against Ajax Cape Town and in 2013 against Orlando Pirates.

Platinum Stars are challenger brands, several times they managed to challenged big established brands successfully. As a start-up entrepreneur you can start small and beat the big fishes, its possible. Apple did it to Nokia, Supersport United won the Premier League three years in a row consecutively, Platinum Stars has done it now, you can do it. Go ahead start and compete against the big fishes.

The big do you always eat the small, but the fast eat the slow.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s