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When a kitten gets into trouble, his mother comes and gently picks him up by the neck, rescuing him and taking him to safety.

A baby monkey, on the other hand, has no choice but to grab onto the back of his mother if he wants to make an escape.

One is rescued, the other rescues himself.

In Japanese, tariki is the name for choosing to be helped, seeking a higher authority to select you, move you forward, and endorse you.

Tariki is the helpless kitten.

Jiriki, alternatively, is self-selection, self-authorisation.

Jiriki is the monkey who saves himself.

The current industrial system we live where people seek employment as a way of living insisted on tariki.

It treated workers like kittens and abhorred anyone who would add innovation or individualism to the system.

The connection economy where you are at liberty to do what you want opens the door for Jiriki.

Increasingly the world is moving towards Jiriki, you are going to have to help yourself, because slowly no one is coming to save you.

The beautiful thing is that you have all the tools you need to help yourself.

You have to use your own strength.

Adapted from Seth Godin’s The Icarus Deception

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